Name: Rural Market Unleashed: Position Yourself in the Rural Market Effectively (en Inglés)
SKU: 58836170
Price: 438.58 MXN
Availability: InStock
Author: Sarabjit Singh Puri
ISBN: 9781649195692

portada Rural Market Unleashed: Position Yourself in the Rural Market Effectively (en Inglés)

Rural Market Unleashed: Position Yourself in the Rural Market Effectively (en Inglés)

Formato

Libro Físico

Editorial

Notion Press

Autor

Sarabjit Singh Puri

Idioma

Inglés

N° páginas

148

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.9 cm

Peso

0.23 kg.

ISBN13

9781649195692

Categorías

Investigación de mercado

Rural Market Unleashed: Position Yourself in the Rural Market Effectively (en Inglés)

Sarabjit Singh Puri (Autor) · Notion Press · Tapa Blanda

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Reseña del libro "Rural Market Unleashed: Position Yourself in the Rural Market Effectively (en Inglés)"

Rural Market Unleashed discusses the importance of India's rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas.The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author's view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail.The third part talks about the challenges, do's and don'ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part.It is a useful resource for current and aspiring rural marketing professionals.