Name: Retail Strategy (en Inglés)
SKU: 56039891
Price: 4887.58 MXN
Availability: InStock
Author: Cuthbertson, Christine ; Reynolds, Jonathan
ISBN: 9781138138247

Formato

Libro Físico

Autor

Christine Cuthbertson

Ilustrado por

Jonathan Reynolds

Editorial

Routledge

Idioma

Inglés

N° páginas

376

Encuadernación

Tapa Dura

Peso

0.70 kg.

ISBN13

9781138138247

N° edición

Categorías

Ventas y marketing
Industrias minoristas y de distribución mayorista

Retail Strategy (en Inglés)

Christine Cuthbertson (Autor) · Jonathan Reynolds (Ilustrado por) · Routledge · Tapa Dura

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Reseña del libro "Retail Strategy (en Inglés)"

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I: retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.* Section III: A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.