Name: Reputation Capital: Building and Maintaining Trust in the 21St Century (en Inglés)
SKU: 57777974
Price: 841.79 MXN
Availability: InStock
Author: Klewes Joachim,Wreschniok Robert
ISBN: 9783642424465

portada Reputation Capital: Building and Maintaining Trust in the 21St Century (en Inglés)

Reputation Capital: Building and Maintaining Trust in the 21St Century (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Klewes Joachim,Wreschniok Robert

Idioma

Inglés

N° páginas

408

Encuadernación

Tapa Blanda

ISBN13

9783642424465

N° edición

2009th

Reputation Capital: Building and Maintaining Trust in the 21St Century (en Inglés)

Klewes Joachim,Wreschniok Robert (Autor) · Springer · Tapa Blanda

Libro Nuevo Importado

Envío: 14 a 19 días háb.

$ 1,870.65$ 841.79

-55%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 841.79

¡Envío Gratis! Llega entre el 23 Sep y el 01 Oct a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Reputation Capital: Building and Maintaining Trust in the 21St Century (en Inglés)"

- ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. - ... strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. - ... legitimate positions of power and build up reserves of trust which - lowed companies and politicians - but also researchers and journalists - to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable 'soft' factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company's performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% - and with less risk. Fig. 1. Performance of 'reputation portfolios' vs.