Name: Release the Power of Entangled Marketing: Moving Beyond Engagement (en Inglés)
SKU: 48492981
Price: 456.36 MXN
Availability: InStock
Author: Jespersen, Sebastian ; Rapp, Stan ; Blumensen, Diana
ISBN: 9781942324034

portada Release the Power of Entangled Marketing: Moving Beyond Engagement (en Inglés)

Release the Power of Entangled Marketing: Moving Beyond Engagement (en Inglés)

Formato

Libro Físico

Autor

Ilustrado por

Editorial

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.9 cm

Peso

0.23 kg.

ISBN13

9781942324034

Categorías

Ventas y marketing
Organizaciones sin fines de lucro

Release the Power of Entangled Marketing: Moving Beyond Engagement (en Inglés)

Stan Rapp (Autor) · Sebastian Jespersen (Autor) · Diana Blumensen (Ilustrado por) · Internationalist · Tapa Blanda

Libro Nuevo Importado

Envío: 17 a 22 días háb.

$ 829.74$ 456.36

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 100 unidades

$ 456.36

Llega entre el 01 Oct y el 09 Oct a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Release the Power of Entangled Marketing: Moving Beyond Engagement (en Inglés)"

Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable. The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's "Zero Degrees of Separation." The authors maintain that bottom-line results improve exponentially when brand and customer act as a "one-plus-one" twosome. The ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.