Name: Relationship Marketing in Franchising and Retailing (en Inglés)
SKU: 55653683
Price: 2540.12 MXN
Availability: InStock
Author: Park Thaichon (Editor), Lorelle Frazer (Editor), Scott Weaven (Editor)
ISBN: 9781032427980

portada Relationship Marketing in Franchising and Retailing (en Inglés)

Relationship Marketing in Franchising and Retailing (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Park Thaichon (Editor), Lorelle Frazer (Editor), Scott Weaven (Editor)

Idioma

Inglés

N° páginas

130

Encuadernación

Tapa Dura

ISBN13

9781032427980

N° edición

Relationship Marketing in Franchising and Retailing (en Inglés)

Park Thaichon (Editor), Lorelle Frazer (Editor), Scott Weaven (Editor) (Autor) · Routledge · Tapa Dura

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Reseña del libro "Relationship Marketing in Franchising and Retailing (en Inglés)"

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.