Name: Ramping Your Brand: How to Ride the Killer cpg Growth Curve (en Inglés)
SKU: 64362576
Price: 631.96 MXN
Availability: InStock
Author: James F Richardson
ISBN: 9781733444651

Formato

Libro Físico

Editorial

Pgs Press

Autor

James F Richardson

Idioma

Inglés

N° páginas

262

Encuadernación

Tapa Dura

ISBN13

9781733444651

N° edición

0002

Ramping Your Brand: How to Ride the Killer cpg Growth Curve (en Inglés)

James F Richardson (Autor) · Pgs Press · Tapa Dura

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Reseña del libro "Ramping Your Brand: How to Ride the Killer cpg Growth Curve (en Inglés)"

In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale: There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans, not experts in the ramping of premium CPG businesses. You need to learn how to deploy them.