Name: R/GA By Design: Revolutionizing Film, Internet, Social and Beyond (en Inglés)
SKU: 64809923
Price: 1726.51 MXN
Availability: InStock
Author: R/GA
ISBN: 9780847876471

portada R/GA By Design: Revolutionizing Film, Internet, Social and Beyond (en Inglés)

R/GA By Design: Revolutionizing Film, Internet, Social and Beyond (en Inglés)

Formato

Libro Físico

Editorial

Rizzoli

Autor

R/GA

Año

2026

Idioma

Inglés

N° páginas

400

Encuadernación

Tapa Dura

Dimensiones

25.4x25.4 cm

ISBN13

9780847876471

R/GA By Design: Revolutionizing Film, Internet, Social and Beyond (en Inglés)

R/Ga (Autor) · Rizzoli · Tapa Dura

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Reseña del libro "R/GA By Design: Revolutionizing Film, Internet, Social and Beyond (en Inglés)"

The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.

For nearly half a century, R/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi’s, and Bed Bath & Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nike’s groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R/GA has since become one of the world’s most celebrated creative agencies—renowned for its obsession with pushing design and technology to its limits. Digging deep into R/GA’s archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R/GA’s proudest moments. Though its name is most familiar within the marketing and entertainment industries, R/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.