Name: Profitable and Broke (en Inglés)
SKU: 69022221
Price: 737.19 MXN
Availability: InStock
Author: Paul Whitley
ISBN: 9781972014219

portada Profitable and Broke (en Inglés)

Formato

Libro Físico

Editorial

Atlas Elite Publishing Partners

Autor

Paul Whitley

Idioma

Inglés

N° páginas

268

Encuadernación

Tapa Dura

ISBN13

9781972014219

Profitable and Broke (en Inglés)

Paul Whitley (Autor) · Atlas Elite Publishing Partners · Tapa Dura

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Reseña del libro "Profitable and Broke (en Inglés)"

A company can look profitable on every report and still run out of cash. Paul Whitley has spent thirty yearstaking the call that proves it, usually on a Tuesday, usually from a smart, hardworking founder who neversaw it coming.Profitable and Broke follows Marcus Fenn, the fictional CEO of a growing firm who keeps getting surprisedby his own bank account. Through Marcus, Whitley walks the reader from confusion to clarity: what cashflow really is, why profit and cash diverge, how the cash conversion cycle works, and how to build a weeklyrhythm that makes surprises rare.It reads like a story and works like a field guide. Every chapter pairs Marcus's experience with a real tool aCEO can use on Monday morning, from the 13-week forecast to the ten questions most leaders cannotanswer about their own cash.Underneath the numbers, it is a book about the chair you sit in as a leader, and the people who trust you tosee clearly before a problem becomes a crisis.