Name: Poll-Arized: Why Americans Don't Trust the Polls - And How to Fix Them Before It's Too Late (en Inglés)
SKU: 61556084
Price: 519.18 MXN
Availability: InStock
Author: Geraci, John
ISBN: 9781544528694

portada Poll-Arized: Why Americans Don't Trust the Polls - And How to Fix Them Before It's Too Late (en Inglés)

Poll-Arized: Why Americans Don't Trust the Polls - And How to Fix Them Before It's Too Late (en Inglés)

Formato

Libro Físico

Autor

John Geraci

Editorial

Houndstooth Press

Idioma

Inglés

N° páginas

314

Encuadernación

Tapa Blanda

Dimensiones

21.6x14x1.8 cm

Peso

0.40 kg.

ISBN13

9781544528694

Categorías

Elecciones y referéndums
Campañas y publicidad políticas
Derecho electoral

Poll-Arized: Why Americans Don't Trust the Polls - And How to Fix Them Before It's Too Late (en Inglés)

John Geraci (Autor) · Houndstooth Press · Tapa Blanda

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Reseña del libro "Poll-Arized: Why Americans Don't Trust the Polls - And How to Fix Them Before It's Too Late (en Inglés)"

Have you ever wondered why pollsters can't seem to predict who the next president will be? With the sheer volume of data that encircles our lives, why can't pollsters detect the signal through the noise? POLL-ARIZED is a provocative examination of what has gone wrong with US pre-election polls written from the unique perspective of a market research industry insider. Blending actual data from polls, interviews with leading pollsters, and a proprietary survey conducted specifically for this book, POLL-ARIZED positively reframes the narrative on what's wrong with our polling system and how pollsters should move forward.Accurate polling is essential to any democracy. America needs pollsters to reestablish trust, simplify the polling process, and nudge their methodologists out of the way. POLL-ARIZED delves deeply into these issues and provides a clear roadmap through which pollsters can once again become trusted arbiters of American public opinion.