Name: Pinpointing Affluence in the 21st Century (en Inglés)
SKU: 24520002
Price: 706.54 MXN
Availability: InStock
Author: Nichols, Judith
ISBN: 9781566251655

portada Pinpointing Affluence in the 21st Century (en Inglés)

Pinpointing Affluence in the 21st Century (en Inglés)

Formato

Libro Físico

Autor

Judith Nichols

Editorial

Taylor Trade Publishing

Año

2003

Idioma

Inglés

N° páginas

325

Encuadernación

Tapa Dura

Dimensiones

23.5x15.8x2.9 cm

Peso

0.73 kg.

ISBN

1566251656

ISBN13

9781566251655

N° edición

0002

Categorías

Obras de beneficencia, servicios de voluntariado y filantropía

Pinpointing Affluence in the 21st Century (en Inglés)

Judith Nichols (Autor) · Taylor Trade Publishing · Tapa Dura

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Reseña del libro "Pinpointing Affluence in the 21st Century (en Inglés)"

Many fund raisers mistakenly believe that the desire to be philanthropic drives the giving process. Not so. Philanthropy, as Dr Judith Nichols explains in this powerful new edition of 'Pinpointing Affluence', is the end result of a logical chain of events that shapes an individual's thinking and concerns. If fund raisers don't understand the environment that individuals inhabit, we miss the clues that enable us to facilitate that person towards meaningful giving. What are these clues? Dr Nichols helps you to find them using the demographic and psychographic information that savvy marketers have been using for years. As in the best-selling original, 'Pinpointing Affluence in the 21st Century' weaves demographics/psychographics and fundraising together, revealing the crucial connections between background and strategy. Almost completely rewritten to provide the latest research and statistics, new chapters address how to find affluence in the entrepreneurial, small business, and corporate workplace, as well as introduce the reader to the hidden wealth of younger generations. Fundraising cannot be static. The world changes, donors and prospects change, and fundraisers must change, to