Name: Perceived risk and online shopping attitude- an Indian Perspective (en Inglés)
SKU: 57292837
Price: 776.27 MXN
Availability: InStock
Author: Arora, Nupur
ISBN: 9786139825769

portada Perceived risk and online shopping attitude- an Indian Perspective (en Inglés)

Perceived risk and online shopping attitude- an Indian Perspective (en Inglés)

Formato

Libro Físico

Autor

Nupur Arora

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

Peso

0.12 kg.

ISBN13

9786139825769

Categorías

Gestión de la producción y control de calidad

Perceived risk and online shopping attitude- an Indian Perspective (en Inglés)

Nupur Arora (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 23 a 28 días háb.

$ 1,293.78$ 776.27

-40%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 776.27

¡Envío Gratis! Llega entre el 07 Oct y el 15 Oct a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Perceived risk and online shopping attitude- an Indian Perspective (en Inglés)"

With the exponential growth of Internet population, Internet has increasingly become a popular platform for shopping among Internet users in India. The objective of this study is to investigate the role of a key antecedents; perceived risks in formation of online shopping attitude of women in India. The study also studies the impact of online shopping attitude on online shopping Intentions by the application of the theory of reasoned action. A self-administered and structured online survey was conducted targeting female online shoppers of four metropolitan cities of India. A sample of 508 online women shoppers was considered in the online survey. Structural Equation Modeling and path analysis was also used to examine the hypothesized relationships of the research model.The present research reveals perceived risk was not found to have any significant impact on online shopping attitude. There was also a significant relationship found between online shopping attitude and online shopping intention.