Name: Paradigm Shift in Business. Critical Appraisal of Agile Management Practices
SKU: 64793924
Price: 2923.94 MXN
Availability: InStock
Author: Rajagopal;Ramesh Behl
ISBN: 9783031404412

portada Paradigm Shift in Business. Critical Appraisal of Agile Management Practices

Paradigm Shift in Business. Critical Appraisal of Agile Management Practices

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Rajagopal;Ramesh Behl

Colección

Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth

Año

2024

N° páginas

518

Encuadernación

Tapa Blanda

Dimensiones

21x14.8 cm

ISBN13

9783031404412

Paradigm Shift in Business. Critical Appraisal of Agile Management Practices

Rajagopal;Ramesh Behl (Autor) · Palgrave Macmillan · Tapa Blanda

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Reseña del libro "Paradigm Shift in Business. Critical Appraisal of Agile Management Practices"

This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adaptto agile strategies and integrate people, profit, and corporate citizenship behavior.