Name: Overt and Covert Persuasion (en Inglés)
SKU: 58674541
Price: 1674.16 MXN
Availability: InStock
Author: M. Salih, Salah ; O. Dawd, Karzan
ISBN: 9783330012943

portada Overt and Covert Persuasion (en Inglés)

Formato

Libro Físico

Autor

Salah M. Salih

Karzan O. Dawd

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

212

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.2 cm

Peso

0.32 kg.

ISBN13

9783330012943

Categorías

Alfabetismo

Overt and Covert Persuasion (en Inglés)

Salah M. Salih (Autor) · Karzan O. Dawd (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Overt and Covert Persuasion (en Inglés)"

Persuasion is "a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." (Perloff 2003) The influence of the power of persuasion can be obviously noticeable in politics, news, and advertising and this in turn influences us. Persuasion can be indefinable, and our response to such sways depends on a variety of factors.This book is an attempt to explore the status of persuasion, both overt and covert. It concentrates on identifying the rhetorical devices, persuasive techniques and strategies employed by politicians and advertisers.Hence, the book aims at developing a taxonomy of rhetorical devices, persuasive techniques, persuasive strategies and the functions each one assumes when employed by politicians and advertisers; exploring the functions of certain rhetorical devices in both election campaigns and advertising language, identifying the persuasive techniques and persuasive strategies the politicians and advertisers employ, finding out whether politicians use more overt or covert persuasion method as compared to advertisers.