Name: Orchestrating Public Opinion. How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
SKU: 65274779
Price: 1142.48 MXN
Availability: InStock
Author: Paul Christiansen
ISBN: 9781041183747

portada Orchestrating Public Opinion. How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Orchestrating Public Opinion. How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Formato

Libro Físico

Editorial

Routledge

Autor

Paul Christiansen

Año

2025

N° páginas

276

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6 cm

ISBN13

9781041183747

Orchestrating Public Opinion. How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Paul Christiansen (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Orchestrating Public Opinion. How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016"

This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.