Name: Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it (en Inglés)
SKU: 66081064
Price: 537.85 MXN
Availability: InStock
Author: Dunford, April
ISBN: 9781999023058

portada Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it (en Inglés)

Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it (en Inglés)

Formato

Libro Físico

Editorial

Ambient Press

Autor

Dunford, April

Idioma

Inglés

N° páginas

198

Encuadernación

Tapa Blanda

Dimensiones

21.6x14x1.1 cm

ISBN13

9781999023058

Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it (en Inglés)

Dunford, April (Autor) · Ambient Press · Tapa Blanda

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Reseña del libro "Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it (en Inglés)"

You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.You'll learn how toassemble the right team to tackle positioning, use a simple yet powerful five-step positioning process, ensure your positioning is highly differentiated from your competitors, identify your best-fit customers, test your positioning using a structured sales narrative, avoid common positioning mistakes that muddy your message.Whether you're an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford's insights will help you find your awesome, so that your customers can too.