Name: NOTHING CHANGED (en Inglés)
SKU: 69168652
Price: 742.33 MXN
Availability: InStock
Author: Rafique Ahmed
ISBN: 9798907637504

Formato

Libro Físico

Editorial

Notion Press

Autor

Rafique Ahmed

Año

2026

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

ISBN13

9798907637504

NOTHING CHANGED (en Inglés)

Rafique Ahmed (Autor) · Notion Press · Tapa Blanda

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Reseña del libro "NOTHING CHANGED (en Inglés)"

THE TRAINING WAS EXCELLENT. THE BEHAVIOUR WASN'T.The global corporate training market exceeds USD 400 billion a year. Research confirms that 63% of organizations cannot sustain the behavior change that training was commissioned to produce.Not because the facilitators were poor. Not because the participants were unwilling. Because the most important decisions in any behavior change program are made before the training begins and after it closes - and most organizations never make them.Nothing Changed. is a practitioner's account of exactly those decisions.Anchored in a real enterprise program that produced independently measured field results and an unprompted customer letter to a CEO - this book offers 100 field-tested principles across 11 themes. Every principle was lived before it was written. Each end with actions you can take before Monday.The cycle of train, forget, repeat is not a law of nature.It is a design choice.This book makes that choice conscious.