Name: New Enterprises (Routledge Revivals): A Start-Up Case Book (en Inglés)
SKU: 56075181
Price: 4520.74 MXN
Availability: InStock
Author: Birley Sue
ISBN: 9780415858366

portada New Enterprises (Routledge Revivals): A Start-Up Case Book (en Inglés)

New Enterprises (Routledge Revivals): A Start-Up Case Book (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Birley Sue

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Dura

ISBN13

9780415858366

N° edición

New Enterprises (Routledge Revivals): A Start-Up Case Book (en Inglés)

Birley Sue (Autor) · Routledge · Tapa Dura

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Reseña del libro "New Enterprises (Routledge Revivals): A Start-Up Case Book (en Inglés)"

A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues and problems facing would-be entrepreneurs. They offer step-by-step advice on the processes involved in starting a small business and demonstrate the wide range of business opportunities available. First published in 1982, this is a detailed and practical guide, particularly applicable to those who find the idea of establishing a small business of their own appealing.