Name: Neuromarketing in Action: How to Talk and Sell to the Brain (en Inglés)
SKU: 40677510
Price: 745.00 MXN
Availability: InStock
Author: Patrick M Georges; Anne-Sophie Bayle-Tourtoulou; Michel Badoc
ISBN: 9780749469276

portada Neuromarketing in Action: How to Talk and Sell to the Brain (en Inglés)

Neuromarketing in Action: How to Talk and Sell to the Brain (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Patrick M Georges; Anne-Sophie Bayle-Tourtoulou; Michel Badoc

Año

2013

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Blanda

ISBN13

9780749469276

N° edición

Categorías

Ventas y marketing

Neuromarketing in Action: How to Talk and Sell to the Brain (en Inglés)

Patrick M Georges; Anne-Sophie Bayle-Tourtoulou; Michel Badoc (Autor) · Kogan Page · Tapa Blanda

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$ 745.00

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Reseña del libro "Neuromarketing in Action: How to Talk and Sell to the Brain (en Inglés)"

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.