Name: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
SKU: 50125058
Price: 2543.39 MXN
Availability: InStock
Author: Joana Coutinho de Sousa
ISBN: 9781522548348

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portada Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Joana Coutinho de Sousa

Encuadernación

Tapa Dura

ISBN13

9781522548348

Categorías

Economía conductista/conductual

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Joana Coutinho De Sousa (Autor) · Business Science Reference · Tapa Dura

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