Name: Naked Banking: The Truth About Banks and you (en Inglés)
SKU: 49439031
Price: 279.93 MXN
Availability: InStock
Author: Stephen Hogg; Paul Riseborough; Karolina Morys
ISBN: 9781911498384

portada Naked Banking: The Truth About Banks and you (en Inglés)

Naked Banking: The Truth About Banks and you (en Inglés)

Formato

Libro Físico

Editorial

Lid Publishing

Autor

Stephen Hogg; Paul Riseborough; Karolina Morys

Año

2017

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

ISBN13

9781911498384

Categorías

Banca

Naked Banking: The Truth About Banks and you (en Inglés)

Stephen Hogg; Paul Riseborough; Karolina Morys (Autor) · Lid Publishing · Tapa Blanda

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Reseña del libro "Naked Banking: The Truth About Banks and you (en Inglés)"

We all depend on banks. They help us save and they help us spend. Yet for many they represent everything that's wrong with the world of finance. Poor service, high fees, creaking IT infrastructure, and a market controlled by just a few providers have combined in recent years to create a personal banking crisis every bit as severe as the global financial crisis. How have things gotten this bad? Why are banks unable to balance providing good customer service with making a profit? And what can we do to protect ourselves from the tricks banks play to part us with our hard-earned money?Written by two insiders, Naked Banking reveals why banks do the things they do. From designing products they know will rip customers off to cutting branches they know their customers rely on, they explain how many banks' failing business models force them to make the wrong choices again and again. They make a rallying call for us all to be better informed about how everyday banking products actually work and to be wary of the many tricks and techniques product managers devise to make money.