Name: Myths of pr: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) (en Inglés)
Price: 495.84 MXN
Availability: InStock
Author: Rich Leigh
ISBN: 9780749479596

Envío gratis

portada Myths of pr: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Rich Leigh

Año

2017

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

ISBN13

9780749479596

N° edición

Categorías

Marketing

Myths of pr: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) (en Inglés)

Rich Leigh (Autor) · Kogan Page · Tapa Blanda

Libro Físico

$ 495.84

$ 826.40

Ahorras: $ 330.56

40% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 21 de Mayo y el Miércoles 29 de Mayo.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Myths of pr: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) (en Inglés)"

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.