Name: Models of Dealer and Firm Performance (en Inglés)
SKU: 69322618
Price: 3665.21 MXN
Availability: InStock
Author: Vasudevan Sundararajan;A. Nagaraj Subbarao;Jitenranath Patri
ISBN: 9781036481490

portada Models of Dealer and Firm Performance (en Inglés)

Models of Dealer and Firm Performance (en Inglés)

Formato

Libro Físico

Editorial

Cambridge Scholars Publishing

Autor

Vasudevan Sundararajan;A. Nagaraj Subbarao;Jitenranath Patri

Idioma

Inglés

N° páginas

538

Encuadernación

Tapa Dura

ISBN13

9781036481490

Models of Dealer and Firm Performance (en Inglés)

Vasudevan Sundararajan;A. Nagaraj Subbarao;Jitenranath Patri (Autor) · Cambridge Scholars Publishing · Tapa Dura

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Reseña del libro "Models of Dealer and Firm Performance (en Inglés)"

In the early 1980s, multinational corporation (MNC) firms from the USA failed in their entry strategies to succeed in the Japanese distribution system due to a complex web of relationships in the Japanese market. This book will guide successful entry strategies for MNC brands in emerging economies as well as for the new entrants from the rest of the world to enter the developed markets. Designed for MBA students, marketing practitioners, channel managers, and academic researchers, this volume offers actionable insights into tools for channel management, channel control, retail analytics, and distribution strategy in both emerging and developed economies. Drawing on extensive field data, theoretical frameworks, and industry experience, the authors present structured models such as the Dealer Brand Equity Monitor (D-MON), the Dealer Satisfaction Model (D-SAT) and trade promotion effectiveness model and many firm performance models to explain how stature, vitality, bond, advocacy, brand pull, dealer push, channel power relationships, dealer loyalty, and retail support dimensions influence sales, market share, and profitability. Read more