Name: MEHscapology: How to turn your "carbon copy" B2B company into a growth machine with differentiation, positioning and un-turn-downabl (en Inglés)
Price: 418.77 MXN
Availability: InStock
Author: Hodkinson, Matt
ISBN: 9781399949699

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portada MEHscapology: How to turn your "carbon copy" B2B company into a growth machine with differentiation, positioning and un-turn-downabl (en Inglés)

Formato

Libro Físico

Autor

Matt Hodkinson

Editorial

Total Growth Ownership Limited

Idioma

Inglés

N° páginas

186

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.0 cm

Peso

0.22 kg.

ISBN13

9781399949699

Categorías

Negocios internacionales
Marketing

MEHscapology: How to turn your "carbon copy" B2B company into a growth machine with differentiation, positioning and un-turn-downabl (en Inglés)

Matt Hodkinson (Autor) · Total Growth Ownership Limited · Tapa Blanda

Libro Físico

$ 418.77

$ 697.95

Ahorras: $ 279.18

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "MEHscapology: How to turn your "carbon copy" B2B company into a growth machine with differentiation, positioning and un-turn-downabl (en Inglés)"

So many B2B companies strive to achieve their growth ambitions by investing headlong into the latest marketing strategy or sales tactic, in the fervent belief that more activity produces more deals. But without a rock-solid market position and a core message that runs through the very fibres of your business presence, no amount of content, publicity, outreach or advertising will bring you the levels of success you desire. In MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You'll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience.Packed with practical advice and real world examples, MEHscapology shows you exactly how to ditch the dull, and earn the attention you deserve for your soon-to-be-thriving business.