Name: Media Fragmentation And Rural Market Potentiality (en Inglés)
SKU: 57660513
Price: 1489.22 MXN
Availability: InStock
Author: Majumder, Indrani
ISBN: 9786202802284

portada Media Fragmentation And Rural Market Potentiality (en Inglés)

Media Fragmentation And Rural Market Potentiality (en Inglés)

Formato

Libro Físico

Autor

Indrani Majumder

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.5 cm

Peso

0.38 kg.

ISBN13

9786202802284

Categorías

Ventas y marketing

Media Fragmentation And Rural Market Potentiality (en Inglés)

Indrani Majumder (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Media Fragmentation And Rural Market Potentiality (en Inglés)"

Today a radical transformation has been taking place in media space, media time and media motion. The culture of new communication technologies transforms the three-dimensional media space and sequential time into presence erasing distances. Along with the new inventions and upliftment of existing media a fragmentation process is blanketed across all types of media. And with this incessant change in the media, world marketing nowadays is struggling to keep up with media fragmentation. On account of the green revolution in India, the rural areas started to consume a large quantity of industrial and urban manufactured products and as a result a special marketing strategy, namely, rural marketing has taken shape gradually that involves delivering manufactured or processed inputs or services to rural consumers or producers. The question now arises whether in this newly emerging rural market places different media substitutes each other or they are the complements in rural marketing context leaves a space for quest. The book tried to portray whether the traditional rural media will be ahead of modern communication channel.