Name: Marketing Plans in Action: A Step-By-Step Guide for Libraries, Archives and Cultural Organizations (en Inglés)
Price: 1476.88 MXN
Availability: InStock
Author: Amanda Goodman
ISBN: 9781783304707

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portada Marketing Plans in Action: A Step-By-Step Guide for Libraries, Archives and Cultural Organizations (en Inglés)

Formato

Libro Físico

Editorial

Facet Publishing

Autor

Amanda Goodman

Año

2019

Idioma

Inglés

N° páginas

210

Encuadernación

Tapa Blanda

ISBN13

9781783304707

Categorías

Biblioteca y servicios de información

Marketing Plans in Action: A Step-By-Step Guide for Libraries, Archives and Cultural Organizations (en Inglés)

Amanda Goodman (Autor) · Facet Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing Plans in Action: A Step-By-Step Guide for Libraries, Archives and Cultural Organizations (en Inglés)"

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder-work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman's invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as: efficiently reviewing and tracking task requests from colleagues around your organization; keeping people informed through project management tools and formal reporting; developing and sustaining a network of media contacts in the community who will publicize your events; crafting a consistent brand identity across the organization through language, logo, and colors; creating and maintaining a public calendar for content; designing mobile-friendly email messages and web pages; segmenting email campaigns for maximum impact and engagement; collecting user information while respecting privacy; employing simple surveys for quick and useful feedback; and handling complaints with grace. With the help of Goodman's step-by-step advice, you'll be able to establish and maintain marketing communication strategies and workflows no matter your organization's size.