Name: Marketing Isn’t Special: The value of embracing boring, reliable marketing (en Inglés)
SKU: 69272810
Price: 605.56 MXN
Availability: InStock
Author: Spjut, Scott
ISBN: 9798998207808

portada Marketing Isn’t Special: The value of embracing boring, reliable marketing (en Inglés)

Marketing Isn’t Special: The value of embracing boring, reliable marketing (en Inglés)

Formato

Libro Físico

Editorial

Scott Spjut

Autor

Spjut, Scott

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Blanda

ISBN13

9798998207808

Marketing Isn’t Special: The value of embracing boring, reliable marketing (en Inglés)

Spjut, Scott (Autor) · Scott Spjut · Tapa Blanda

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Reseña del libro "Marketing Isn’t Special: The value of embracing boring, reliable marketing (en Inglés)"

If you think marketing, as a corporate discipline, is in a good place right now, this book isn't for you. If you see the discipline as largely misunderstood, undervalued, and fractured, and would like to see that change, read on. For decades, marketing has struggled to have a seat at the corporate table. It has tried to remedy that by insisting it be involved in every part of the business, focusing on awards and disruption, and diving headfirst into whatever the latest trend is. That hasn't worked, so it's time to try something else. This book asks everyone to embrace a different approach to marketing: one that prioritizes the reliable, sometimes unglamorous work that marketing is uniquely equipped to do. It establishes a functional definition for the discipline — one that describes an actual job done by actual people — and then takes you through the fundamentals of what exactly that entails, from brand awareness and demand generation to process, campaigns, and measurement. For those doing the day-to-day marketing delivery, those overseeing the marketing work, and executives who still aren’t really sure how marketing fits into everything, it's time to consider a different perspective. It's time to realize that marketing isn't special.