Name: Market Research with Panels: Types, Surveys, Analysis, and Applications (en Inglés)
SKU: 56776044
Price: 935.33 MXN
Availability: InStock
Author: Günther, Martin ; Vossebein, Ulrich ; Wildner, Raimund
ISBN: 9783658376529

portada Market Research with Panels: Types, Surveys, Analysis, and Applications (en Inglés)

Market Research with Panels: Types, Surveys, Analysis, and Applications (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

242

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x1.4 cm

Peso

0.36 kg.

ISBN13

9783658376529

Categorías

Econometría
Investigación de mercado

Market Research with Panels: Types, Surveys, Analysis, and Applications (en Inglés)

Martin Günther (Autor) · Ulrich Vossebein (Autor) · Raimund Wildner (Autor) · Springer · Tapa Blanda

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Reseña del libro "Market Research with Panels: Types, Surveys, Analysis, and Applications (en Inglés)"

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.