Name: market research on a shoestring (en Inglés)
SKU: 19657786
Price: 439.65 MXN
Availability: InStock
Author: Zafar, Naeem
ISBN: 9780982342046

portada market research on a shoestring (en Inglés)

market research on a shoestring (en Inglés)

Formato

Libro Físico

Autor

Naeem Zafar

Editorial

Five Mountain Press

Año

2010

Idioma

Inglés

N° páginas

204

Encuadernación

Tapa Blanda

Dimensiones

20.3x12.7x1.2 cm

Peso

0.23 kg.

ISBN

0982342047

ISBN13

9780982342046

Categorías

Gestión de investigación y desarrollo
Investigación de mercado

market research on a shoestring (en Inglés)

Naeem Zafar (Autor) · Five Mountain Press · Tapa Blanda

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Reseña del libro "market research on a shoestring (en Inglés)"

MARKET RESEARCH ON A SHOESTRING! GET A REALITY CHECK ON YOUR BIG IDEA FOR UNDER $100 By Naeem Zafar, University of California, Berkeley Entrepreneurs don't like to do market research. Whether they find it to be unnecessary, think that it takes too much time and money, or are simply terrified by the idea, they often start up their new businesses without the necessary preparation or the understanding of exactly what they are getting into. But market research does not have to be an expensive, time-consuming nightmare. It is an essential aspect of starting a new business that can be conducted quickly and easily if you know what to look for and where to look. Market Research on a Shoestring is a 128-page e-book full of techniques, tricks, and secrets that will help you ask the right questions and find the answers you need to better understand your business and the market it faces. If you want to raise funds for your startup or simply maximize its chances for success, you will need this book. It provides specific details on how to conduct market research, including what questions you should ask and where you can find the customers to survey, as well as how you can use Internet tools such as Google Adwords and Twitter to carry out your research.