Name: Managing Sustainable Business: An Executive Education Case and Textbook (en Inglés)
SKU: 56794777
Price: 1320.52 MXN
Availability: InStock
Author: Lenssen, Gilbert G. ; Smith, N. Craig
ISBN: 9789402416343

portada Managing Sustainable Business: An Executive Education Case and Textbook (en Inglés)

Managing Sustainable Business: An Executive Education Case and Textbook (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Lenssen, Gilbert G. ; Smith, N. Craig

Idioma

Inglés

N° páginas

682

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x3.7 cm

Peso

1.00 kg.

ISBN13

9789402416343

Categorías

Organización y gestión educativa
Ética empresarial y responsabilidad social
Gestión y técnicas de gestión

Managing Sustainable Business: An Executive Education Case and Textbook (en Inglés)

Lenssen, Gilbert G. ; Smith, N. Craig (Autor) · Springer · Tapa Blanda

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Reseña del libro "Managing Sustainable Business: An Executive Education Case and Textbook (en Inglés)"

The case studies reflect the complexity, ambivalence and uncertainty of real managerial life "in the trenches"The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investmentThey offer insights how sustainable profitability can be enhanced by integrating context issues into the business modelThe texts give useful background information and framing written for managers. They are easy accessible without reducing the complexity of the issues at hand. References for further reading are provided for each partThe entire book can be used as a course book for an executive education module Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter "Managing Sustainable Business in a Global Context" can be used as a preparatory reading to the moduleABIS, The Academy of Business in Society provides a space on its website supporting this book with open access for course leaders