Name: making innovation pay: people who turn ip into shareholder value
SKU: 10772191
Price: 767.82 MXN
Availability: InStock
Author: bruce berman, kevin rivette
ISBN: 9780471733379

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portada making innovation pay: people who turn ip into shareholder value

making innovation pay: people who turn ip into shareholder value

Formato

Libro Físico

Editorial

wiley

Autor

bruce berman, kevin rivette

N° páginas

224.00

ISBN

0471733377

ISBN13

9780471733379

Categorías

Derecho de patentes

making innovation pay: people who turn ip into shareholder value

Bruce Berman, Kevin Rivette (Autor) · wiley · Libro Físico

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Reseña del libro "making innovation pay: people who turn ip into shareholder value"

many companies and executives talk about patents, but few can demonstrate significant returns from them. who are the elite companies and managers that have created wealth and profit from ip rights, and how have they done it? what do they advise others do to achieve higher profit margins, better returns on costly r&d, and increased shareholder value? this reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and show others how they can do it too.