Name: Magic and Religion in Consumption Practices (en Inglés)
SKU: 66230169
Price: 1797.05 MXN
Availability: InStock
Author: Belk, Russell W.; Publishers, Vibrant
ISBN: 9781636515274

portada Magic and Religion in Consumption Practices (en Inglés)

Magic and Religion in Consumption Practices (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Belk, Russell W.; Publishers, Vibrant

Idioma

Inglés

N° páginas

432

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x2.2 cm

ISBN13

9781636515274

Magic and Religion in Consumption Practices (en Inglés)

Belk, Russell W.; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

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Reseña del libro "Magic and Religion in Consumption Practices (en Inglés)"

Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dimensions of consumer behavior that often go unnoticed in mainstream marketing analysis. In this compelling book, Russell W. Belk explores how religious beliefs, magical thinking, and sacred symbolism influence what we buy, how we use products, and the meaning we assign to consumption.Drawing from global traditions, spiritual ceremonies, and contemporary consumer rituals, Belk reveals how consumption often mirrors religious practices-through branding as belief systems, sacred spaces like flagship stores, and rituals like unboxing or gift-giving. He investigates the enchantment of marketing, myth-making in advertising, and the search for transcendence through luxury or lifestyle goods.This book challenges the idea of consumers as purely rational actors, offering a richer, symbolic view of market behavior. It is essential reading for scholars of marketing, religion, cultural studies, and anthropology.Part of the Legend in Consumer Behavior series, this book captures Belk's exploration into the sacred dimensions of everyday consumption.