Name: Loyalty to the retailer versus loyalty to the retail brand (en Inglés)
SKU: 66237052
Price: 1327.75 MXN
Availability: InStock
Author: Fischer, Viktoria
ISBN: 9786209250347

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Fischer, Viktoria

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.9 cm

ISBN13

9786209250347

Loyalty to the retailer versus loyalty to the retail brand (en Inglés)

Fischer, Viktoria (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Loyalty to the retailer versus loyalty to the retail brand (en Inglés)"

Private labels have become an integral part of the product range in the Austrian food retail sector. Originally offered only in the form of low-priced private labels, there are now also other forms in the mid- and high-price ranges that offer good quality. Private labels are intended to fulfil certain objectives and functions for the company. One objective is customer loyalty. Loyal customers bring a company various advantages. However, numerous factors influence consumers, such as the characteristics of the place of purchase, the market, the purchasing situation and the individuals themselves. The retail company therefore attempts to control certain influencing factors and derive customer loyalty tools from them. Private labels are one such tool. Private labels are therefore intended to influence customers to remain loyal to a company. However, this book specifically examines the reverse perspective of this relationship, namely the role that consumers' existing loyalty to a food retailer plays in their purchase of private labels.