Name: licensing best practices: strategic, territorial, and technology issues
Price: 2635.59 MXN
Availability: InStock
Author: robert goldscheider, alan h. gordon
ISBN: 9780471740674

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portada licensing best practices: strategic, territorial, and technology issues

licensing best practices: strategic, territorial, and technology issues

Formato

Libro Físico

Editorial

wiley

Autor

robert goldscheider, alan h. gordon

N° páginas

312.00

ISBN

0471740675

ISBN13

9780471740674

Categorías

Propiedad intelectual

licensing best practices: strategic, territorial, and technology issues

Robert Goldscheider, Alan H. Gordon (Autor) · wiley · Libro Físico

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Reseña del libro "licensing best practices: strategic, territorial, and technology issues"

companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. as they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. the landscape of licensing today is changing rapidly-and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.