Name: Keep Your Customers: How to Stop Customer Turnover, Improve Retention and get Lucrative, Long-Term Loyalty (en Inglés)
SKU: 52646484
Price: 397.57 MXN
Availability: InStock
Author: Ali Cudby
ISBN: 9781642796421

Formato

Libro Físico

Editorial

Morgan James Publishing

Autor

Ali Cudby

Año

2020

Idioma

Inglés

N° páginas

222

Encuadernación

Tapa Blanda

ISBN13

9781642796421

Categorías

Economía conductista/conductual

Keep Your Customers: How to Stop Customer Turnover, Improve Retention and get Lucrative, Long-Term Loyalty (en Inglés)

Ali Cudby (Autor) · Morgan James Publishing · Tapa Blanda

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Reseña del libro "Keep Your Customers: How to Stop Customer Turnover, Improve Retention and get Lucrative, Long-Term Loyalty (en Inglés)"

Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company's process to keep their customers is tied directly to their revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders ranging from legendary executive Kay Koplovitz to leading venture capitalist Mark Suster. Drawing from real-world client stories, business best practices and case studies featuring company CEOs, Keep Your Customers has everything companies need to get started immediately. Ali shares the entire proven process that has helped companies around the world cultivate lucrative, long-term customers.