Name: Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business (en Inglés)
SKU: 47535526
Price: 534.32 MXN
Availability: InStock
Author: Zilko, Dave
ISBN: 9781119240082

portada Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business (en Inglés)

Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business (en Inglés)

Formato

Libro Físico

Autor

Dave Zilko

Editorial

Wiley

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Dura

Dimensiones

23.4x15.7x1.8 cm

Peso

0.32 kg.

ISBN13

9781119240082

Categorías

Biografía: negocios e industria
Historia de empresas específicas/historia societaria
Agricultura, agroindustria e industrias de producción de alimentos

Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business (en Inglés)

Dave Zilko (Autor) · Wiley · Tapa Dura

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Reseña del libro "Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business (en Inglés)"

A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling--they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains--and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top. Learn how two entrepreneurs went from major debt to major revenue Discover the key characteristics of a product that sells itself Consider why selling out might not be the ultimate goal Track a journey of 'irrational persistence' from rags to riches Garden Fresh Gourmet is an inspiration beyond the journey--the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.