Name: Irrational Loyalty: Building a Brand That Thrives in Turbulent Times (en Inglés)
SKU: 53887256
Price: 548.13 MXN
Availability: InStock
Author: Gabor, Deb
ISBN: 9781544513621

Formato

Libro Físico

Autor

Deb Gabor

Editorial

Lioncrest Publishing

Año

2019

Idioma

Inglés

N° páginas

170

Encuadernación

Tapa Blanda

Dimensiones

21.6x14x1 cm

Peso

0.22 kg.

ISBN13

9781544513621

Categorías

Gobierno societario: función y responsabilidad del consejo de administración y de los directores

Irrational Loyalty: Building a Brand That Thrives in Turbulent Times (en Inglés)

Deb Gabor (Autor) · Lioncrest Publishing · Tapa Blanda

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Reseña del libro "Irrational Loyalty: Building a Brand That Thrives in Turbulent Times (en Inglés)"

Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.