Name: international employer brand management: a multilevel analysis and segmentation of students' preferences (en Inglés)
SKU: 24704101
Price: 935.33 MXN
Availability: InStock
Author: Christiaans, Lena
ISBN: 9783658004552

Formato

Libro Físico

Autor

Lena Christiaans

Editorial

Springer Gabler

Año

2012

Idioma

Inglés

N° páginas

265

Encuadernación

Tapa Blanda

Dimensiones

21x14.8x1.5 cm

Peso

0.34 kg.

ISBN

365800455x

ISBN13

9783658004552

Categorías

Emprendimiento y emprendedores
Gestión y técnicas de gestión
Ventas y marketing

international employer brand management: a multilevel analysis and segmentation of students' preferences (en Inglés)

Lena Christiaans (Autor) · Springer Gabler · Tapa Blanda

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Reseña del libro "international employer brand management: a multilevel analysis and segmentation of students' preferences (en Inglés)"

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christiaans investigates the impact of between-country differences, e.g. differences in national culture or economic wealth, on students' preferences in relation to the effects of within-country differences in individuals' characteristics. Combined with a segmentation of the European graduate market, the results provide readers with insight into the development of employer value propositions for business and engineering target groups.