Name: Intercultural Public Relations (Global pr Insights) (en Inglés)
SKU: 64200197
Price: 1202.92 MXN
Availability: InStock
Author: Ruth Avidar; Ganga S. Dhanesh
ISBN: 9781032436708

portada Intercultural Public Relations (Global pr Insights) (en Inglés)

Intercultural Public Relations (Global pr Insights) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Ruth Avidar; Ganga S. Dhanesh

Idioma

Inglés

N° páginas

128

Encuadernación

Tapa Dura

ISBN13

9781032436708

N° edición

Intercultural Public Relations (Global pr Insights) (en Inglés)

Ruth Avidar; Ganga S. Dhanesh (Autor) · Routledge · Tapa Dura

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Reseña del libro "Intercultural Public Relations (Global pr Insights) (en Inglés)"

This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts. Using the Global Public Relations Framework (GPRF) as a guiding structure, the book analyzes the influence of political, economic, societal, media, activist, and organizational cultures on public relations in Israel and the United Arab Emirates (UAE).The book first focuses on Israel, investigating how cultural factors influence organizational identity and reputation. The book then shifts to the UAE, exploring how cultural dynamics affect organizational listening and engagement among organizations and publics. By examining the dialectical interaction between local and global cultural factors, the book offers a nuanced understanding of how public relations is practiced in these diverse Middle Eastern contexts.This book provides valuable insights for scholars, practitioners, and students interested in global public relations, intercultural communication, and Middle Eastern studies. It highlights the significance of cultural specificity in shaping public relations strategies and practices, offering a unique contribution to the field's understanding of public relations in non- Western settings.