Name: I Love it. What is It? The Power of Instinct in Design and Branding (en Inglés)
SKU: 55955511
Price: 662.33 MXN
Availability: InStock
Author: Lingwood GylesLingwood Gyles
ISBN: 9781838666064

portada I Love it. What is It? The Power of Instinct in Design and Branding (en Inglés)

I Love it. What is It? The Power of Instinct in Design and Branding (en Inglés)

Formato

Libro Físico

Editorial

Phaidon Press

Autor

Lingwood GylesLingwood Gyles

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

ISBN13

9781838666064

I Love it. What is It? The Power of Instinct in Design and Branding (en Inglés)

Lingwood Gyleslingwood Gyles (Autor) · Phaidon Press · Tapa Blanda

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Reseña del libro "I Love it. What is It? The Power of Instinct in Design and Branding (en Inglés)"

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world's biggest brands No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald's, Coca-Cola, and even Metallica. I love it. What is it? showcases Turner Duckworth's philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm's unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald's); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.