Name: Hr Marketing. From job Advertising to Employer Branding (en Inglés)
SKU: 62643936
Price: 469.39 MXN
Availability: InStock
Author: Anonymous
ISBN: 9783668734975

portada Hr Marketing. From job Advertising to Employer Branding (en Inglés)

Hr Marketing. From job Advertising to Employer Branding (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Anonymous

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783668734975

Hr Marketing. From job Advertising to Employer Branding (en Inglés)

Anonymous (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Hr Marketing. From job Advertising to Employer Branding (en Inglés)"

Seminar paper from the year 2016 in the subject Leadership and Human Resources - Employer Branding, grade: 2,3, University of applied sciences, Munich, language: English, abstract: This paper discusses the development of HR Marketing and how Organisations have recruited, engaged and retained their employees. The analyses of various HR Marketing Tools will give the reader an understanding of the different marketing methods companies can use to recruit employees according to the size, strategy or external factors a company could possibly deal with. Furthermore, the Assignment will highlight the impact of the Global Financial Crisis on organizational structures and Human Resource Management in particular. Additionally, the reader will be able to examine the evolution of Employer Branding, new method companies use to manage and retain talent. With the use of Southwest Airlines as a successful example of implementing Employer Branding in an internal and external concept, the reader will get a clear image of the impact that employer branding can have to successfully recruit, engage and to retain talent.