Name: How to win Work: The Architect'S Guide to Business Development and Marketing (en Inglés)
Price: 713.36 MXN
Availability: InStock
Author: Jan Knikker
ISBN: 9781859469323

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portada How to win Work: The Architect'S Guide to Business Development and Marketing (en Inglés)

Formato

Libro Físico

Editorial

Riba Publishing

Autor

Jan Knikker

Año

2021

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

ISBN13

9781859469323

N° edición

Categorías

Arquitectura en viviendas
Arquitectura profesional

How to win Work: The Architect'S Guide to Business Development and Marketing (en Inglés)

Jan Knikker (Autor) · Riba Publishing · Tapa Blanda

Libro Físico

$ 713.36

$ 1,426.72

Ahorras: $ 713.36

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 11 de Junio y el Viernes 21 de Junio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "How to win Work: The Architect'S Guide to Business Development and Marketing (en Inglés)"

You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.