Name: Home Team Away: Watching European Football in Urban China (en Inglés)
SKU: 67237590
Price: 952.33 MXN
Availability: InStock
Author: Gong, Yuan
ISBN: 9780472058259

portada Home Team Away: Watching European Football in Urban China (en Inglés)

Home Team Away: Watching European Football in Urban China (en Inglés)

Formato

Libro Físico

Editorial

University of Michigan Press

Autor

Gong, Yuan

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

ISBN13

9780472058259

Home Team Away: Watching European Football in Urban China (en Inglés)

Gong, Yuan (Autor) · University of Michigan Press · Tapa Blanda

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Reseña del libro "Home Team Away: Watching European Football in Urban China (en Inglés)"

Home Team Away calls for a rethinking of sport fandom that is divorced from an attachment to location. As the first comprehensive account of the European football fandom in China, this book explores how the Chinese middle-class is formed through the cross-cultural, digital consumption of the Big-Five leagues. Yuan Gong captures the embodied experiences of fans and fan clubs, fan discourses and activities unfolding on digital platforms on Weibo, Weixin, and Hupu, combining fieldwork in Shanghai and virtual ethnography. Delving into participants' various forms of fan engagement as readers, activists, producers, consumers, and digital citizens, Gong argues that Chinese fans' decisions to follow and engage with European football result from their material conditions, ideological contestation, and technology appropriation as a new demographic bloc arising during China's transition to authoritarian digital capitalism. By engaging with their home team away, the Chinese middle-class perform as citizens with a global vision despite the resurgence of the nationalist and anti-Western sentiments.