Name: Handbook of Research on Technology Applications for Effective Customer Engagement (en Inglés)
SKU: 60337708
Price: 5001.90 MXN
Availability: InStock
Author: Mohd Suki, Norazah
ISBN: 9781799847724

portada Handbook of Research on Technology Applications for Effective Customer Engagement (en Inglés)

Handbook of Research on Technology Applications for Effective Customer Engagement (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Mohd Suki, Norazah

Idioma

Inglés

N° páginas

428

Encuadernación

Tapa Dura

Dimensiones

27.9x21.6x2.4 cm

Peso

1.27 kg.

ISBN13

9781799847724

Categorías

Economía conductista/conductual
Atención al cliente

Handbook of Research on Technology Applications for Effective Customer Engagement (en Inglés)

Mohd Suki, Norazah (Autor) · Business Science Reference · Tapa Dura

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Reseña del libro "Handbook of Research on Technology Applications for Effective Customer Engagement (en Inglés)"

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.