Name: Good Growth: How Brands win With Social Impact de Omar Rodriguez Vila(Routledge Chapman Hall) (en Inglés)
SKU: 64312455
Price: 872.70 MXN
Availability: InStock
Author: Rodriguez Vila Omar,Bharadwaj Sundar
ISBN: 9781032467795

portada Good Growth: How Brands win With Social Impact de Omar Rodriguez Vila(Routledge Chapman Hall) (en Inglés)

Good Growth: How Brands win With Social Impact de Omar Rodriguez Vila(Routledge Chapman Hall) (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Rodriguez Vila Omar,Bharadwaj Sundar

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781032467795

Good Growth: How Brands win With Social Impact de Omar Rodriguez Vila(Routledge Chapman Hall) (en Inglés)

Rodriguez Vila Omar,Bharadwaj Sundar (Autor) · Routledge Chapman Hall · Tapa Blanda

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Reseña del libro "Good Growth: How Brands win With Social Impact de Omar Rodriguez Vila(Routledge Chapman Hall) (en Inglés)"

Business has a sustainability problem--and sustainability has a business problem, as many companies are fearful of engaging with social and environmental issues, owing to the costs and risks.Addressing these dual challenges head on, this book provides a blueprint for putting social and environmental benefits at the center of a company's growth agenda. Many sustainability books offer 30,000-foot strategic views and broad-brush guidance on the business of "doing well by doing good," but here is a ground-level guide for profitably integrating social and environmental benefits into individual products and brands. The book introduces the rapidly emerging phenomenon of social impact markets and shows how companies can capitalize on these new pockets of consumer demand through focused strategy, data-informed implementation, and a clear eye on the future, including how digital technologies are creating new ways for brands to expand their social impact and make social mission a central element of competitive strategy.Weaving together rich case studies and practical tools, this research-backed and real-world-ready guide fills a critical niche: a hands-on strategy playbook for the executives charged with driving brands' top-line growth, making it essential reading for C-suite leaders, R&D, product, and brand managers, board members, NGOs, as well as MBA and executive education students.