Name: Global Marketing and Advertising (en Inglés)
Price: 2356.68 MXN
Availability: InStock
Author: Marieke De Mooij
ISBN: 9781529732498

Envío gratis

portada Global Marketing and Advertising (en Inglés)

Formato

Libro Físico

Editorial

Sage Publications

Autor

Marieke De Mooij

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781529732498

N° edición

0006

Global Marketing and Advertising (en Inglés)

Marieke De Mooij (Autor) · Sage Publications · Tapa Dura

Libro Nuevo

$ 2,356.68

$ 4,713.36

Ahorras: $ 2,356.68

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 03 de Junio y el Martes 11 de Junio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Global Marketing and Advertising (en Inglés)"

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.