Name: GIFs (en Inglés)
SKU: 67188663
Price: 432.90 MXN
Availability: InStock
Author: Matthew Beale
ISBN: 9780262054614

Formato

Libro Físico

Editorial

MIT Press

Autor

Matthew Beale

Año

2026

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

17.78x12.7 cm

ISBN13

9780262054614

GIFs (en Inglés)

Matthew Beale (Autor) · MIT Press · Tapa Blanda

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Reseña del libro "GIFs (en Inglés)"

An illuminating deep dive into the GIF and its evolution from a technical workaround to a powerful digital communication tool.

Since its creation in 1987, the Graphics Interchange Format (GIF) has transformed from a practical workaround for slow internet connections into a dynamic mode of digital expression. Once used primarily to display simple animations and low-resolution images, the GIF now occupies a central but often overlooked role in many online discourse communities. Yet despite their cultural ubiquity, GIFs remain neglected in academic research fields. In GIFs, Matthew Beale, Jamie Henthorn, and Megan Mize explore the small-but-mighty GIF, inviting readers to reconsider how everyday digital practices reflect and shape broader social and cultural dynamics.

From group chats to global newsfeeds, GIFs permeate our digital lives, serving as humorous, subversive, and artful forms of communication. This book provides a comprehensive examination of the GIF as a cultural artifact, tracing its technological origins, aesthetic development, and communicative power. Across chapters focused on education, marketing and meme culture, creativity, identity, and community-building, this investigation explores how GIFs shape contemporary meaning-making, emotional expression, and digital participation, positioning the GIF as an integral piece of internet culture and history.