Name: Get Serious About Competitive Editorial Analysis: A Manual for Business Magazine Publishers (en Inglés)
Price: 421.18 MXN
Availability: InStock
Author: Rauch, Howard S.
ISBN: 9781475119893

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portada Get Serious About Competitive Editorial Analysis: A Manual for Business Magazine Publishers (en Inglés)

Formato

Libro Físico

Autor

Howard S. Rauch

Editorial

Createspace Independent Publishing Platform

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

28.0 x 21.6 x 0.3 cm

Peso

0.17 kg.

ISBN13

9781475119893

Categorías

Edición y comercio del libro

Get Serious About Competitive Editorial Analysis: A Manual for Business Magazine Publishers (en Inglés)

Howard S. Rauch (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

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$ 421.18

$ 765.79

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Get Serious About Competitive Editorial Analysis: A Manual for Business Magazine Publishers (en Inglés)"

The message from the magazine publisher was frantic. "Look what this other book is doing to us. Their promotion claims they run three times as many feature pages as us. Our salespeople are getting a lot of buzz from agencies insisting on a response. Help!"Don't let this happen to you. When it comes to staying ahead of your competition editorially, you can't afford surprises. The best way to be prepared is to develop and maintain a comprehensive system of reviewing and analyzing your editorial content versus that of your competitors. In this detailed guide, editorial consultant Howard Rauch describes the tools you need to do just that. Rauch first developed his system as the vice president and editorial director of trade publisher Gralla Publications. Since founding his consultancy, Editorial Solutions Inc., in 1989, he has applied it successfully with a wide range of clients. Now, in this book, he is making it available to you.