Name: For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (en Inglés)
SKU: 56544771
Price: 475.00 MXN
Availability: InStock
Author: Pendergrast, Mark
ISBN: 9781541606012

portada For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (en Inglés)

For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (en Inglés)

Formato

Libro Físico

Autor

Mark Pendergrast

Editorial

Basic Books

Idioma

Inglés

N° páginas

576

Encuadernación

Tapa Blanda

ISBN13

9781541606012

Categorías

Estados unidos de américa
Siglo xx, c. 1900-c. 1999
Agricultura, agroindustria e industrias de producción de alimentos
Historia de américa

For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (en Inglés)

Mark Pendergrast (Autor) · Basic Books · Tapa Blanda

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Reseña del libro "For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (en Inglés)"

The fizzy, "marvelously entertaining" (Los Angeles Times) story of the world's favorite beverage For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation--modern capitalism. With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--and with a new afterword bringing the story up to today--this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is "The Real Thing."