Name: Food packaging and purchasing behaviour in France and Japan (en Inglés)
SKU: 59554672
Price: 976.87 MXN
Availability: InStock
Author: Rotondo, Olivia ; Kachaami, Elena ; Weiss, Kenzy
ISBN: 9786207181995

portada Food packaging and purchasing behaviour in France and Japan (en Inglés)

Food packaging and purchasing behaviour in France and Japan (en Inglés)

Formato

Libro Físico

Autor

Olivia Rotondo

Elena Kachaami

Kenzy Weiss

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.3 cm

Peso

0.09 kg.

ISBN13

9786207181995

Categorías

Ventas y marketing

Food packaging and purchasing behaviour in France and Japan (en Inglés)

Olivia Rotondo (Autor) · Elena Kachaami (Autor) · Kenzy Weiss (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Food packaging and purchasing behaviour in France and Japan (en Inglés)"

The primary objective of this dissertation is to understand the influence of food packaging colour on consumer behaviour and expectations in both France and Japan. At the same time, the aim is to identify any differences in the way colours are interpreted within these two cultures. Consumers' requirements in terms of packaging colour vary according to their values and, above all, their culture. Colours provoke sensations and emotions that vary from one individual to another, and above all from one culture to another. These same sensations, whether positive or negative, depend on the consumer's experience and the cultural codes acquired throughout his or her life. Quite naturally, "colour exerts psychological and physiological effects on the individual" that unconsciously influence behaviour. Marketing and packaging experts therefore have every interest in attaching importance to colour, which, if used wisely, will have a very positive effect on the sales of food products.