Name: Feminine Capital: Unlocking the Power of Women Entrepreneurs (en Inglés)
SKU: 48489863
Price: 594.53 MXN
Availability: InStock
Author: Orser, Barbara ; Elliott, Catherine
ISBN: 9780804783798

portada Feminine Capital: Unlocking the Power of Women Entrepreneurs (en Inglés)

Feminine Capital: Unlocking the Power of Women Entrepreneurs (en Inglés)

Formato

Libro Físico

Autor

Barbara Orser

Catherine Elliott

Editorial

Stanford Business Books

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

25.1x17.5x2 cm

Peso

0.46 kg.

ISBN13

9780804783798

Categorías

Emprendimiento y emprendedores
Propiedad y organización de empresas
Consejos sobre carreras profesionales y cómo alcanzar el éxito

Feminine Capital: Unlocking the Power of Women Entrepreneurs (en Inglés)

Barbara Orser (Autor) · Catherine Elliott (Autor) · Stanford Business Books · Tapa Blanda

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Reseña del libro "Feminine Capital: Unlocking the Power of Women Entrepreneurs (en Inglés)"

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital--the unique skills and sensibilities that they have cultivated as women--to create enviable successes. Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits--all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time. Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies.